Blog Post: Exercise Your Website

Red Deer & Blackfalds Web Design Writes:

Whether you are a Small Business or a major corporation, how you take care of your website says a lot about your business! As society itself moves on we are left in sort of a Limbo Era where you bounce across the internet and some small businesses have websites superior to their massive counterparts. Why? Because technology is at a point where people are still sort of afraid to dive in … And by this I mean that old-school forms of marketing and branding (although still working for some companies) are just not going to cut it anymore and it’s time to take the plunge into optimizing your online presence!

Similar to the old Thigh Master and Vibration Machines that people used to swear by (that DO NOT work, by the way) in order to stay in shape, we need a more efficient and modern approach to keeping our businesses healthy and active, and that all comes with a more modern form of advertising. Here are 3 ways to get your business back in shape and optimize your websites:

  1. Be Consistent – really the only trick to staying in shape (and in this case, keeping your website current) is staying consistent with it! Make sure if you run a blog that you are updating it frequently, and that you are constantly looking for broken links and broken images that may hinder your online appearance.
  2. Functionality Comes First – sure, that’s great that your arms are 25 inches around, but those pencils for legs you’re walking around on won’t do you much good when there is actual work to be done. A lot of people go to the gym just so their bodies have the Illusion of being healthy; however, ultimately (as in the web world) a website that looks great but doesn’t function will not get your business anywhere! It’s all about balance: if you train for functionality and strength and flexibility, you are going to end up with a good looking body as well. Similar, if you build your website to be user friendly and contain all the necessary pages and parts, chances are it’s still going to look great. Functionality and UX (user-experience) has to come first. Although, I will admit that a certain amount of Usability does have to do with aesthetics. Balance!
  3. Get Help! – going to the gym is fine, but at the end of the day we all want to know we are doing something correctly and efficiently. This means the same time you waste reading a million diet books (aka, learning to build a website) you could be investing into the rest of your life (aka, your business!) and you could be leaving all the hard work to a trainer (aka, a web developer). Some people like to take control and know all the ins and outs of their website, and to you I say congrats! But for a lot of people with a business to tend to, they don’t have time to take on a whole new skill. So Invest in professional help and get where you want to be, faster!

Joshua Neufeld

Owner at Red Anchor Studio
At Red Anchor Studio we are dedicated to building local business! We offer high quality developments at an affordable price, and we can work to get your business online at any budget.

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