Blog Post: Choosing A Domain Name

Red Deer & Blackfalds Web Design Writes:

When choosing a Domain Name there are a couple things you need to keep in mind. Before going into the things you should be looking for when purchasing a Domain, let’s look at a few Common Mistakes that are made:

  1. Buying Your Business Name – buying your exact business name is not always the best idea, especially if you’re operating as a Small Business with an obscure name (perhaps containing numbers where letters might be, ie. “2” instead of “to”); however, you can still purchase these as a secondary domain and then use a 301-Redirect to point it at your Primary Domain.
  2. Spelling Errors – this happens more often than one might think, and similar to having a spelling error on a Resume this will immediately give your potential customers a bad impression. So TRIPLE CHECK that spelling before purchasing.

Now, on the contrary, here are THREE THINGS you need to keep in mind when purchasing a Website Domain:

  1. Short and Sweet – the best website domains out there are only one word. This is because these are the easiest to remember for your potential clients! Think about it this way: are you quick to remember “Fitness.com”, or “NeufeldFitness.com”? Likely the former, because it’s just that much easier to remember. Try to keep domains to a MAXIMUM of three words.
  2. Keywords – the benefit to working with a slightly longer domain name is you have an opportunity to work with more keywords. For example “RedDeerPersonalTraining.com” breaks our first rule of being three words or less; however, it contains many keywords for that particular business.
  3. Radio Quality – radio is being utilized less and less as the days go on, but keep in mind that Word of Mouth happens just like radio, and when someones says your domain name out loud they should instantly know how to spell it and be able to remember it. Long, convoluted domains with hard to spell words are not going to stick in peoples minds. So make sure when you purchase a domain that it’s catchy and something people can easily spell and remember.

Joshua Neufeld

Owner at Red Anchor Studio
At Red Anchor Studio we are dedicated to building local business! We offer high quality developments at an affordable price, and we can work to get your business online at any budget.

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