Red Deer & Blackfalds Web Design Writes:
You may or may not realize it, but your Small Business Website acts almost exactly like a Resume to your potential consumers/clients. When an individual is scouring the internet looking to hire/purchase something for their home/life/business they are simply looking for the most efficient product possible. This can be broken down into three components:
- Ease of Purchase
More specifically, they want the best possible product that requires the least amount of stress/finances to acquire. It doesn’t matter if you’re selling houses, spa treatments, coaching, or books … people just want to know they’re going to be dealt with professionally. In a sense they are looking through a variety of resumes (ie. websites) and trying to hire the best possible employee (ie. the best product). Here are 4 ways you can make sure your website stands out from the rest:
- User Experience – this point cannot be stressed highly enough! How an individual reacts to and uses your website will quickly turn them into a long-term consumer, or else a lost cause. Make sure your design is clean, and be willing to leave some of the dramatic design elements you have envisioned on the cutting room floor so that it saves room for quality content. Not to say you can’t have a creative website! It just means that Content is King and standing out from your competitors doesn’t always mean being the most flashy.
- Dark Text, Light Background – albeit there are some exceptions to this rule, but for the majority of your website (90% or higher) you should be utilizing dark text on a light background. It greatly enhances the ability of your consumers to read your website content without straining their eyes, as well as it makes your whole website look clean. Save the light text and dark background elements only for really special portions.
- Bullet Points & Lists – an individual is far more likely to read your blog/website if you break it up into bullet-points and lists. For most people, they are looking to skim articles/websites and pick out the best points. This means you should avoid using only paragraph style pages as it can make you look boring and will decrease the likelihood that someone wants to read what you’ve written!
- Spelling/Grammar – every page on your website (with the very slight exception of your blog) needs to be written professionally, be clear of all spelling mistakes, and it should get to the point! There is no need to sound convoluted, just find an efficient and professional way to get your message across about why an individual should choose your product/service.
All in all, the point is simple. You don’t need to go over the top with fancy design! Keep it clean and keep it professional.