Red Deer & Blackfalds Web Design Writes:
So you’re a Small Business Owner and you’ve recently (or maybe not so recently) decided you need to optimize both your website as well as your Social Media presence. But! You’re wondering just how important it is that you take on the responsibilty of managing a new series of social media outlets? Here’s the scoop, if you have a small business and you are looking to take it to the next level then you need to be present in the social media circles!
Why? Because (like it or not) social media is the 21st century way to reach an extremely qualified audience of individuals for your business/product/service. See what happens is as people (your new customers) sign up for these new outlets they also willingly give information about themselves that help you target them! These outlets are programmed with algorithms to take note of what types of products/people/services these people are naturally paying attention to, and therefore when you advertise your product on these outlets your new ads/pages/accounts are more likely to be picked up by persons of whom that particular social media thinks they may be appropriate for.
Example: on Facebook if a person has liked a series of musical artists and you decide you want to sell music merchandise in your city, then Facebook will naturally advertise your shop (either by paid or free advertising) in a higher percentage to persons who are in your geographical area who have expressed interest in music as opposed to someone in the wrong city who has not shown any search interest in music.
Quick tips to get target your audience:
- Hashtag – these work on all major outlets, and are the equivalent to using a keyword in your posts. Consider using #(insert your city) to focus in on your geographical area.
- Offer Giveaways – you don’t need to give away the farm! But consider giving away some free passes, or discount coupons on your social media to attract new customers.
- Engage – I’m not talking about proposing to your audience … But! People like to talk about themselves so be sure to ask them questions, and stay away from only talking about yourself.