Red Deer & Blackfalds Web Design Writes:
I’m pretty biased, given my choice of career, but I believe in the power of blogging! I suppose given its definition you could consider what goes on on Social Media as a blogging of sorts; however, I am talking more specifically about consistently publishing written works/articles on the internet on a given subject in a bit more of a Niche topic and with some degree of structure. We’re all entitled to our opinions, and voicing our opinions and sharing our knowledge is about the only way that society learns to grow and progress on these topics!
Blogging itself is a bit of a time commitment, but by using an appropriate Platform you will find over time it is not the time constraint that people think it is. For your Small Business having an updated blog (ideally a minimum of once a week) gives your audience a relevant reason to pay attention to you! I know what you’re thinking: “But I just can’t keep coming up with topics!” … And honestly? You’re probably right! But you would likely be more inclined to think of new topics (specific or broad to your niche/service) once you can draw comparison to the the amount of traffic your website and business is able to build and maintain by having a current and updated online presence.
Think about the last time you visited a small city or town and watched their local news, was it always riveting? Did they always have giant stories to tell? No way! But what keeps your Local Audience engaged is the idea that they consistently showed up and delivered some degree of education whether it was of high importance or not.
Are people going to read everything you post online? No chance. But! What you will find by writing and posting your articles to Social Medias is that over time more and more people will take note of your consistency (this includes Google) and they will be more likely to start clicking through to view your business/service. Here are a few tips to keep your blogging efficient:
- Use a Platform – The best example I can think of is WordPress; however, various CMS exists that allow you to organize and post your content seamlessly
- Pick Dates – Decide how often you want to post, make a schedule, and stick to it! If you want to post once a week then pick a day (ie. Tuesday) and every single Tuesday make sure you sit down and put together something worth reading related to your business/topic
- Be Concise – Google tends to read about the first 225 words of every article you post, and honestly your audience reads about the same! As individuals we are chronic scanners and we look for words in BOLD and ITALICS. It’s also beneficial to use lists/bullet-points to organize your thoughts for your readers
- Be Patient – Traffic does not build over night; however, keep in mind the value of a penny. Double a penny everyday for 30 days and for the first 15 days it is almost worthless, but if you can stick to it and get over the hump you will find that penny worth millions by the end of the month! With the way Social Medias work, more people are likely paying attention to you than you think. So don’t be afraid to Brand Yourself and let people know exactly what you’re up to!