Red Deer & Blackfalds Web Design Writes:
In the field of Small Business Web Design one of the most beneficial things you can do for your Website as well as your potential customers is to ensure that your load time is as efficient as possible. One of the number one reasons an individual will leave a web-page (beyond bad presentation) is if it takes too long to load! Below are some finer points for saving images on Photoshop that can help to optimize your load time:
- Correct File Type – when saving your files you will likely be asked if you want to save it in a .png or .jpg version. The rule of thumb is icons/logos (or basically any image that utilizes flat colours) should be saved as a .png, while “pictures” (such as images of people, places or things) should be saved as a .jpg.
- Size – The size of the average computer browser is approximately 1800 pixels wide, therefore when specifying the width of your image (unless it is for a fullwidth slideshow) the best case scenario is to make sure the image is less than this width. Most image slots would only be within 500-700 pixels wide.
- Is It Necessary? – images are powerful on a website; however, sometimes less is more! Keep in mind that every image can add 1-3 seconds to the load time of that page (based on size of image, speed of the internet connection, browser selection, etc…) so try to use them only when absolutely necessary.
At the end of the day, people love visual stimuli on a website. But! People hate waiting around … so you have to decide what is best for your individual business. When an individual decides to go online in search of a business/product, chances are they are looking for something in the way of instant gratification. So the sooner they can find what they’re looking for, the better!