Red Deer & Blackfalds Web Design Writes:
You may not know it, and honestly even your prospective clients may not know it, but there are certain things that are considered common in Web Design & Development for Small Business that need to be eradicated. These small errors when building a website, designed to enhance UX (User Experience) that on first glance may be something you feel is necessary, are more likely than not quickly upsetting your clients and causing them to funnel their business towards someone else.
The following are DO NOTS when building your new website:
- Pop-up Ads – if you’re looking for a quick and easy way to upset your future/current clients then feel free to use pop-up ads on your site. Psychology tells us we have only 3 clicks and/or 17 seconds to win someone over on your website, and you’re simply wasting a click of your consumer by placing these on your website. Consider using a well formatted form on the homepage or sidebar as an alternative.
- Convoluted Design – keep it simple! In the majority of cases your clients are buying/inquiring about a simple product, and you don’t want them to get confused about the navigation/layout of your website due to a very graphic-heavy, complex design.
- Flash Design – in a recent study, more than half of homes in North America own an Apple product, and over 90% own a digital device. This means that your website (if it shows up at all) will likely look atrocious to your consumer and the added “flare” you were once sold on will quickly turn away any visitors.
- Ignorant Backgrounds – backgrounds on a website are meant to attract individuals interested in your business. If they are too “loud” or “distracting” (by which they make text hard to read, or are just overall hard to ignore when focusing on other elements) you are doing your site a great disservice. Consider simple graphics, washed-out pictures, or flat colours as an alternative.
- Audio – I’ve written about this before, but it’s worth mentioning again. Do NOT use audio backgrounds. As an alternative you can provide a portal to an audio link or video to give individuals the option, but the majority of people who visit a webpage are not going to appreciate hearing music through their speakers without first being asked.